Around 49 per cent of Twitter users rely on recommendations from influencers. A joint study found that another 40 per cent of the users admit having purchased a product after an influencer recommended it. Most influencers have a large following of people who value their opinions. For that reason, you will have to collaborate with good influencers when creating marketing content for your product or brand. You will also need the skills to create relatable, authentic and engaging content for your followers.

There is no substitute for quality content. Good content will form the backbone of your marketing. If you are not sure of where to start, we are here to help. Here are a few types of content that you can create with the help of an influencer.

Product reviews

Generally, influencers are the experts in your niche. Their followers rely on the reviews and recommendations they provide. Therefore, you might need to collaborate with them to create positive images for your products and brand. A good collaboration will help you create brand awareness in addition to increasing the level of sales.  Some negative feedback from the audience will help your brand appear authentic.

“How-to” tutorials

Another of the effective ways of reaching many prospective customers involves teaching them how to use the products or services you provide.  Instead of telling them what your products will do for them, show them how they will work. Demos and tutorials are a better way of showing your customers what you provide. If you have been selling technology or beauty-related products, an influencer will help you create content that will familiarize your target audience with your products. Social media content creation services are also a good choice.

Interviews with the influencers

To create valuable content for your followers, conduct a few interviews with the influencers. Use the opportunity to share relevant and helpful knowledge in the target audience. Moreover, the method will help you feature on the social media handles of the influencers you select. With an

interview, you do not have to spend a lot of time creating promotion content. You just need a topic or a theme to discuss during the interview. Start by creating a list of questions for the interview to go smoothly.

 Social media takeovers

If the creation of promotion content is seemingly hard to you, leave the work to your influencers. Perhaps, they are already creating content for their social media handles and posting on a regular basis. Therefore, they already know what will work perfectly and what will not work. Allow them to control the posting of content and encourage them to do the promotion on social media. A social media takeover will provide you with access to a wider audience in the influencer’s niche. If you do not want them to be in full control, ask for pictures, articles, videos, and captions from them.

Influencers will boost the visibility of your brand, engagement rate, and the reach. However, you should know how to generate content that your target audience will relate to. Before you approach any influencer for collaboration, develop an effective content strategy. Be creative and explore the available content formats. Remain open to suggestions from the influencers because they understand your audience in a better way.